Once shaky, summer market picks up steam: Client Pipeline Tracker
While hard numbers won't be available for a few weeks, the Intel Index survey found signs that real estate agent client pools in July benefitted from an unexpected influx of homebuyers
by Daniel Houston Aug 4
Real estate CEOs sound off on CCP, M&A, being No. 1: The Download
Last week, the industry's biggest names took the stage at Inman Connect San Diego to talk about real estate's hottest topics and biggest controversies
by Christy Murdock Aug 4
From search to sold: Mapping the client journey through your website
Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice
by Jon Krabbe Aug 4
All shock, no chill: The rise of outrage marketing in the viral era
From hair dye to denim, brands are pushing boundaries to win attention, but shock value comes with consequences, especially for professionals building on trust
by Jessi Healey Aug 4
YouTube’s new rules could cost real estate agents their ad revenue
The platform’s updated monetization policy targets repetitive, low-effort content, but agents who lean into authenticity can still thrive
by Jessi Healey Aug 4
3 CEOs talk change, affordability, NAR and end-to-end systems
James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of ICSD, saying real estate has lost sight of its purpose amid commission lawsuits and company rivalries
by Marian McPherson Aug 1
Brand-first marketing: Creating content that positions you as the go-to agent
Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business
by Inman Aug 1
8 things agents can do in August to boost productivity, commissions
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead
by Darryl Davis Aug 1
Want to win fall? It starts with a smart summer strategy
The 7-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Anywhere CEO Ryan Schneider hints at more acquisitions and wants practical AI, not ‘hot air’
From the main stage at Inman Connect San Diego on Thursday, Schneider envisioned an era in real estate where a smaller number of competitors deliver a higher level of value for buyers and sellers
by Taylor Anderson Jul 31
Commission lawsuits? AI? Clear Cooperation? Fuggedaboutit
Side's Guy Gal says the greatest threat to the industry are Realtor associations, multiple listing services and brokerages that depend on inexperienced agents to generate profits
by Matt Carter Jul 31
Brad Inman to agents: AI will eliminate the great Clear Cooperation debate
The Inman News founder painted a picture at Inman Connect San Diego on Thursday of a future in which AI brings homes directly to consumers and makes the transaction easier and more joyful
by Lillian Dickerson Jul 31
Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’
‘We're not competing against either Realtor or Zillow for customers. We are doing something completely different. In essence, we are now No. 1 at that’ — Florance
by Taylor Anderson Jul 31
Real estate doesn’t need more disruptors. It needs craftspeople
Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry
by Ginger Wilcox Jul 31
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31