Opinion
Dual agency forces agents to walk a line they're trained not to walk
Recruiting isn't always the fastest path to a higher valuation
Protect 1 hour a day for prospecting, and you will always have a real estate pipeline
Opinion
For an industry built on relationships, real estate can be incredibly lonely
I started sharing my cancer journey to be honest, process what was happening and help others
Success in real estate is built through small decisions made consistently over time
Keep your eye on your own performance instead of constantly comparing yourself to others
Stop chasing agents, and start attracting and selecting them instead
Stop confusing busyness with business, and spend more time on the things that matter
Listing copy now holds strategic importance for search relevance
Are you working with a nervous first-time homebuyer or an experienced repeat client?
The landing page creates action. The follow-up creates conversion
Saying yes won't make you a better leader, and it may make you worse at what matters most
How a California agent created 3 fake offers to keep a luxe listing from expiring
Low- and no-cost lead-gen strategies built for exactly this kind of market
Here's what to say when a potential buyer asks about dual agency
