listing descriptions
How to write an MLS listing description with integrity
When you're marketing a listing, honesty matters
by Darryl Davis Apr 21
University of Georgia
Opinion
Professor 'proves' pocket listings outperform the MLS? Not so fast
The truth about private listings is very different and far more complex
by Darryl Davis Apr 21
Pocket listings reshape access as agent commissions remain largely unchanged: Watchdog
Pocket listings reshape access as agent commissions remain largely unchanged: Watchdog
Pocket listings are emerging as a pressure point for first-time buyers
by AJ LaTrace Apr 20
Coming-soon listings are the hottest topic in real estate. Does your MLS allow them?
Coming-soon listings are the hottest topic in real estate. Does your MLS allow them?
We created a feature that shows where dozens of MLSs serving 1.2M real estate professionals stand on coming-soon listings, the hottest topic in real estate
by Taylor Anderson Apr 20
Frederick Warburg Peters
Opinion
Spring has sprung, but the inventory crunch is still in full swing
Frederick Warburg Peters looks at NYC's spring market and inventory
by Frederick Warburg Peters Apr 16
Tudor style home and exposed beam design
Exposed beams, Victorian style top Zillow's buyer engagement index
The Zillow Buzz Index analyzes more than 600 features and design details
by Jessi Healey Apr 16
Your seller needs to sell now. Here's how to handle the 6 objections that will stop them
Your seller needs to sell now. Here's how to handle the 6 objections that will stop them
Help seller clients position their home where buyers see it as the best value
by Bernice Ross Apr 15
Tech leaders love AI. Everyone else? Not so much
Tech leaders love AI. Everyone else? Not so much
AI boom meets public backlash, Stanford University report finds
by Nick Pipitone Apr 14
person scrolling on laptop to view home listings
Nearly 1 in 13 homeshoppers are also browsing rentals, Zillow finds
Dual shoppers are most common in high-cost coastal markets
by Jessi Healey Apr 14
How to stockpile pre-listings in a market that feels unpredictable
How to stockpile pre-listings in a market that feels unpredictable
Be there when life changes force a sale and relocation
by Chris Drayer Apr 10
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
by James Dwiggins AND Keith Robinson Apr 8
This AI-powered listing strategy beats April's 'perfect-week' launch
This AI-powered listing strategy beats April's 'perfect-week' launch
Use AI tools to make your next listing stand out from the competition
by Verl Workman Apr 6
Lofty launches AI tool to turn CRM contacts into seller leads
Lofty launches AI tool to turn CRM contacts into seller leads
Proptech firm wants agents to stop chasing leads and start activating them
by Nick Pipitone Apr 3
pre-listing prep
Opinion
Pre-listing prep matters more than where the listing goes live
Instead of focusing on where listings appear, focus on the things that matter most to outcomes
by Deb Siefkin Apr 2
There’s a new listings category. I’m calling it the company FSBO
Opinion
There’s a new listings category. I’m calling it the company FSBO
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
by Darryl Davis Apr 2
Restore the MLS: A return to cooperation, not control
Opinion
Restore the MLS: A return to cooperation, not control
All-or-nothing mandates push the industry away from the MLS. Here’s how MLSs must evolve
by Caitlin McCrory AND Robert Reffkin Apr 1