A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
Think of every interaction with a client and prospective client as your 30-second commercial, Century 21's Tori Keichinger writes. How will you break through?
Planitar pushes listing media beyond interiors with full-property schematic views
Consumers are attracted by great products but retained by great service. Zac Kennedy breaks down how to 'click' from ruthless product marketer to empathetic service provider
Opinion
The model Ori Harel spent 10 years building is going away. Now he's building a next-generation, AI-driven content creation platform. Here's why you should pivot in your business, too
Opinion
Brown Harris Stevens CEO Bess Freedman looks at Zillow's early win in its fight with Compass and its implications for the future of PLNs
On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90%), high-referral brokerage of 148 agents
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
At Inman Connect New York, tech leaders and agents warn that agents must evolve with consumer behavior — or risk irrelevance
Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology
Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It's about whether your presence actually helps someone make real estate decisions
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
When you approach a lingering listing with a structured revival plan, Jimmy Burgess writes, sellers feel supported, buyers re-engage and momentum returns