The long-term plays matter more, even if they don't show immediate ROI
‘I want to create a national MLS to compete against local MLSs': Robert Reffkin
Opinion
Refuse to be out-marketed by platforms with billion-dollar budgets
2 privately held brokerages launch a bicoastal marketing partnership as an alternative to M&A
Platforms continue to shift what they reward and what earns attention and trust
Use AI platforms with intention and a plan to flourish in the years ahead
Show up more, care more, and stay consistent when others give up
Robert Palmer unpacks the private listings debate and explains why one model won’t work
Opinion
Why allow portals to be the only ones providing information to the industry and consumers?
The platform that keeps posting when agents stop
Home Depot isn't waiting for buyers to show up. Neither should you
Explore the shift to AI-driven search and the importance of consistent social media content
When you're marketing a listing, honesty matters
A new brokerage revenue stream: monetize the storefront
A lead magnet isn't a marketing hack. It's a system
These 5 questions help you figure out which are actually worth your time and your agents' trust