Your phone knows you better than your bestie (and it's selling you out)
Mobile phones carry privacy and security risks due to their constant connectivity and vast amount of personal data. Safety expert Robert Siciliano shares strategies to protect yourself
by Robert Siciliano Mar 13
How to sell without feeling 'salesy'
When you lead with value, Nick Schlekeway writes, sales become more about service, allowing you to build trust and long-lasting relationships
by Nick Schlekeway Mar 12
How this broker embraces personal and professional evolution
Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets
by Pam Blair Mar 11
Inman announces 2025 class of Marketing All-Stars award winners
Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry
by Inman Mar 11
How this Las Vegas Realtor made social media a lead-gen machine
Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing
by Rick Guerrero Mar 11
The agent as a brand: How to empower your individual identity
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
by Inman Mar 10
How to amplify your brand's voice and attract your dream clients
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
by Jessi Healey Mar 7
Major scores, massive deals, more lawsuits: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 7
A woman who appears to be telling a secret over an Instagram-themed background to represent Instagram algorithm tips 2025.
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
by Jimmy Burgess Mar 7
Want to get more for your sellers? List in late May
Despite a slow start to the year, Zillow's latest report said May might be a potential goldmine for homesellers. Listings that go live during the last two weeks of May receive a premium of $5,600
by Marian McPherson Mar 6
Conflict can be a good thing. Here’s how to keep it from becoming toxic
Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you 7 ways conflict can be a good thing and 9 tips for keeping it healthy
by Carl Medford Mar 5
luxury client, luxury niche, luxury buyer, luxury agent
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
by Debra Trappen Mar 5
These marketing tools are must-haves for 2025: Pulse
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
by Inman Mar 4
Eternal confusion: Mixed messages on amending buyer agreements
Commission lawsuit changes took effect 6 months ago, compliance expert Summer Goralik writes, but uniformity in implementation and guidance remains elusive, fueling industry confusion
by Summer Goralik Mar 4
7 ways to make Zoom meetings less awkward and more effective
We've all been on Zoom for 5 years (or more), but are you using it as effectively as possible? Nikki Beauchamp offers video conference best practices for your next virtual meeting
by Nikki Beauchamp Mar 3