How to amplify your brand's voice and attract your dream clients
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
by Jessi Healey Mar 7
Major scores, massive deals, more lawsuits: Inman's Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Mar 7
A woman who appears to be telling a secret over an Instagram-themed background to represent Instagram algorithm tips 2025.
Adam Mosseri is sharing Instagram algorithm tips to help creators get more traction. Jimmy Burgess breaks down how to make these tips work for you in real estate
by Jimmy Burgess Mar 7
Want to get more for your sellers? List in late May
Despite a slow start to the year, Zillow's latest report said May might be a potential goldmine for homesellers. Listings that go live during the last two weeks of May receive a premium of $5,600
by Marian McPherson Mar 6
Conflict can be a good thing. Here’s how to keep it from becoming toxic
Disagreements are inevitable in business. Team leader Carl Medford has sussed through much research to bring you 7 ways conflict can be a good thing and 9 tips for keeping it healthy
by Carl Medford Mar 5
luxury client, luxury niche, luxury buyer, luxury agent
Don’t fall into the ‘be everything to everyone’ trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche
by Debra Trappen Mar 5
These marketing tools are must-haves for 2025: Pulse
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
by Inman Mar 4
Eternal confusion: Mixed messages on amending buyer agreements
Commission lawsuit changes took effect 6 months ago, compliance expert Summer Goralik writes, but uniformity in implementation and guidance remains elusive, fueling industry confusion
by Summer Goralik Mar 4
7 ways to make Zoom meetings less awkward and more effective
We've all been on Zoom for 5 years (or more), but are you using it as effectively as possible? Nikki Beauchamp offers video conference best practices for your next virtual meeting
by Nikki Beauchamp Mar 3
How 1 luxury agent built a dream-come-true, referral-based business
Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce
by Jimmy Burgess Mar 2
NAR wrote a big fat check to the settlement fund: The Download
The National Association of Realtors made the first big payment toward its $418M settlement. Where exactly are the funds coming from?
by Christy Murdock Mar 1
Bad habits, bleak forecasts, no crashes: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 28
Why ‘just stay positive’ is a career-killer (and what to do instead)
Positive mental attitude alone won't save you or your real estate business, Aaron Hendon writes. Strengthen your mindset and embrace real connection for authentic growth
by Aaron Hendon Feb 28
Why client disclosures, not MLS mandates, serve homeowners best
Opinion
Compass CEO Robert Reffkin cites research on pre-marketing outcomes to argue for an end to Clear Cooperation Policy mandates
by Robert Reffkin Feb 27
Tool Kit: A new agent's guide to fair housing laws
Fair housing violations can be avoided, trainer Rachael Hite writes, when agents focus on what matters most: giving everyone the chance to find a home of their own
by Rachael Hite Feb 27