Opinion
Real estate super apps can reduce friction, but they can also make your service less transparent
Opinion
Taking care of clients and prioritizing excellence is the path forward
Opinion
The increasing prevalence of off-market listings has buyers feeling like they're missing out
Opinion
Pair the status with clear rules, disciplined execution and a focus on buyers
Opinion
The true test of success is how well brokerages are able to combine cultures after a merger
Opinion
While we may hold different views on policy, we're all working toward the same goals
Opinion
How does a recent open letter from HUD impact the way you market your listings?
Opinion
3 audiences. 3 battle plans. 1 thread that ties them together
Opinion
The merger solves some problems, while introducing a new set that will be much harder to unwind
Opinion
Compliant communication requires awareness and commitment
Opinion
Refuse to be out-marketed by platforms with billion-dollar budgets
Opinion
We fed Zillow until it became too powerful to ignore. Don't do the same thing with MRED
Opinion
What Rocket, Redfin, Real and REMAX are actually building
Opinion
This is the beginning of the end of the guardrails provided by local MLSs
Opinion
Alloy Advisors' Amit Kulkarni compares Real-REMAX, Compass-Anywhere and Rocket Companies
Opinion
Alloy Advisors' Amit Kulkarni crunches the numbers on Real's acquisition of REMAX
