New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
Opinion
MLSs and greater transparency are not the problem, Vanguard Properties' Nina Dosanjh writes. They are part of a proven infrastructure that evolves as the market changes
Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right
Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Opinion
CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent
Spring is all about growth and nurturing, so it's the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes
If you feel like your progress has stalled, Jimmy Burgess writes, implement these strategies and build the real estate business you've been dreaming of
Zillow's answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
Opinion
CEO of eXp Leo Pareja calls for courage, clarity and collaborative leadership in meeting threats to market transparency head-on
Learn how this second-generation broker brings an athlete's mindset and competitive advantage to leadership and life