You can’t control the market or the headlines, but you can control how you communicate, Darryl Davis writes. Here are the scripts, tips and templates you need to build trust and lifelong clients
Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes
The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say
OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT
The Searchlight Institute's latest survey revealed who Americans blame for housing unaffordability, from investors to lawmakers and landlords
CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images
When internet personality Kai Cenat called about a property outside of Erwin Nicholas's market, it led to listing a 53-acre pad, with the country's biggest private waterpark included, for a cool $20M
Effective storytelling is the key to appealing to the world's most discerning buyers with your luxury real estate marketing, Mike Collins writes
These are cued up and ready to go to work for you right now
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
If the US maintains tight control over the mortgage giants with 'implicit guarantee' of their obligations, rates might rise by 1/5 of a percentage point, Stanford researchers say
On Thursday night, police in Banning, California, responded to a report of an assault with a deadly weapon. A suspect was identified and booked in Smith Correctional Facility by Friday
Former Success! Real Estate broker-owner Stephen D. Webster has been indicted for allegedly embezzling $11.6M. Nearly $500K was in unpaid commissions to agents
ERA Real Estate Brand President Alex Vidal talks about consumer behavior and why 'radical honesty' is more important than ever as AI influences the home shopping experience
The Oppenheim Group owner shared thoughts on the state of the market, the Compass-Anywhere merger, and the upcoming seasons of 'Selling Sunset' and 'Selling the OC'
