Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively
NAR is making a bold marketing reset after years of turbulence, lawsuits and shakeups. CMO and CCO, Bennett Richardson, talks strategy for new ‘More Than Opening Doors’ campaign
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
Opinion
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes. Darryl Davis writes that a commitment to genuine service is the reason
Opinion
The Rev. Jesse Jackson's death marks the end of an era in US civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Negotiation seminars won't hone your skills. Intentional practice and role-playing will
The agents who thrive in 2026 will be the ones who close deals without legal exposure
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
Opinion
NYC real estate CEO Dezireh Eyn looks at the state of real estate consolidation through the lens of the high-end retail industry