Change strategy as the market shifts to win the listings long game
Here's how broker-owner Marjorie Adam coaches agents to shift from 'turn-and-burn' tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities
by Marjorie Adam Dec 2
Listing leverage: How to win the game of securing sellers
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets
by Verl Workman Dec 2
AI for contracts and disclosures
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
by America Foy Dec 2
Ricky Carruth
In this episode, Ricky Carruth details how he built a million-dollar business as an agent (and then lost it) before becoming one of the most-recognized influencers in real estate
Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
attitude of gratitude
Opinion
As we step into the season of giving and gratitude, Lori Muller writes that it's a good time to reflect on all that the industry gives us, so we can give back to others
by Lori Muller Nov 26
What it takes to build a $100M real estate brand with heart
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons
by Melanie Klein Nov 25
Mauricio Umansky
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
by Mauricio Umansky Nov 25
luxury real estate 2026
Luxury real estate is entering a more human-centered era, The Agency's Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal
by Rainy Hake Austin Nov 25
The right calendar is an easy button for your listing process
Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT
by America Foy Nov 24
In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
by Craig C. Rowe Nov 24
NAR profile of home buyers and sellers
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
by Bernice Ross Nov 24
How this team leader built a 90% repeat and referral business
Amy Stockberger unpacks how her No. 1 South Dakota team built a 90% repeat, referral business
social media for real estate
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes
by Jimmy Burgess Nov 23
NAR NXT
ICYMI, get caught up on all of the moves made last week at NAR's flagship event, NAR NXT, including changes to the rules and organizational leadership
by Christy Murdock Nov 22
This week was all about NAR: Inman's Top 5 stories
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Nov 21