How smart brokerages are scaling service and redefining leverage
Don't sacrifice service and connection as you grow, Nick Schlekeway writes. Tech creates leverage where it's needed most, so agents have time for the personal attention that matters most
by Nick Schlekeway May 27
Parents, families and allies of LGBTQ+ kids, it's time to step up
Mary Mancera, interim CEO of the LGBTQ+ Real Estate Alliance, shares thoughts on advocacy and homeownership as Pride Month approaches
by Mary Mancera May 27
10 ways to set the stage for offers that actually win
Writing a winning offer isn't rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate
by Carl Medford May 27
Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
Zillow’s clarity, Tutor’s clap back, LionDesk's closure: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh May 23
Discipline means prioritizing the needs of ‘future you’
Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results
by Troy Palmquist May 23
15 practical stress-relieving tips for high achievers
For many high-achieving real estate pros, stress sneaks in quietly, even in the midst of what looks like success. Author Stacey Soleil offers insights to help you enjoy your top-producer status
by Stacey Soleil May 23
How to motivate your real estate team for high achievement
Lead by example and reward the activities that get results to increase your team's positive culture and reduce churn, coach Verl Workman writes
by Verl Workman May 22
real estate economist
Windermere Economist Jeff Tucker looks at how tariff walkbacks may signal that some of the Trump administration's potentially damaging policy changes could be reversed
by Jeff Tucker May 22
Compass hauls aboard Annapolis-based luxury team Anchored Home
Led by industry veteran Jennifer Chino, the 4-agent team — Chino, Whitney Jerdal, Angela Hays and Ashley Earle — has closed over $400M in sales
by Richelle Hammiel May 21
The silent weight of success: How to ensure top producers feel valued
Let’s build cultures that protect joy, promote clarity and value contribution in all its forms, Stacey Soleil writes. That’s not just smart business. That’s leadership
by Stacey Soleil May 21
A neighborhood with sparkles in the background to signify a hot market or a smart marketing strategy.
In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg's Kevelyn Guzman writes. Those who wait for conditions to change get left behind
by Kevelyn Guzman May 21
7 critical questions to ask before opening an expansion office
Troy Palmquist taps Charlotte, North Carolina, real estate CEO David Hoffman to share the lessons he gleaned from opening a new expansion office
by Troy Palmquist May 21
It’s time to take back our listings
Opinion
Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead
by Darryl Davis May 20
Build relationships that last: Turn your SOI into a success pipeline
The more people know, like and trust you, industry veteran Terry LeClair writes, the more you’ll see your business and reputation flourish
by Terry LeClair May 20
What does it take to sell a home every 75 minutes? The Download
Legendary Texas world-record holder Ben Caballero shares the secrets that allowed him to sell 7K homes last year
by Christy Murdock May 17