The mobile app helps agents create and share listing and social marketing content on its consumer-facing network
by Craig C. Rowe Jan 6
Handwrytten's fleet of robots hold ballpoint pens to craft and automate more than 15K pieces of mail daily
by Craig C. Rowe May 23
As NAR, Zillow, Compass and the MLS community bicker, the consumer is being shown a way to do without them
by Craig C. Rowe May 9
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
On Jan. 27, new rules for consumer contact kick in. Failure to comply can mean fines, lawsuits. Just ask Keller Williams
by Craig C. Rowe Jan 17
Presentation types are content-flexible, and the UX stays on the sideline, never overwhelming the creative process
by Craig C. Rowe May 10
Opinion
With AI insights, a training academy, property intelligence and improved user experience, Fello continues to evolve
by Craig C. Rowe Feb 3
Opinion
Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you're spending on getting business ends up producing a return
by Craig C. Rowe Oct 14
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
Opinion
We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online business
by Craig C. Rowe Dec 2
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Opinion
A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments
by Craig C. Rowe May 7
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
by Craig C. Rowe Apr 2