How today's agents are merging media, marketing and mastery
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
by Mauricio Umansky Jun 6
Real estate licensing should require blackbelt-level mastery
If departments of real estate were serious about their mission to protect the public, they would align licensing education with actual practice in the industry, broker Spencer Krull writes
by Spencer Krull Jun 5
7 critical activities for effectively working with buyers in 2025
Those who understand the requirements of today's market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes
by Carl Medford Jun 5
Here's your elevator pitch to ‘I found it on Zillow’ buyers: Pulse
Some buyers think they know all about pricing and processes because of the time they've spent online. Here's how to sell them on your value
by Inman Jun 4
10 unexpected places to find your next top producer 
The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, they're excelling in a different industry and waiting for the right opportunity
by Verl Workman Jun 4
The power of control: 8 ways to dominate in a challenging market
There are plenty of factors you can't control in the broader economy, Amy Corr writes, but there are ways to implement more control and consistency in your business
by Amy Corr Jun 3
This June, Inman is celebrating Today's Buyer Agent
Whether you're the buyer specialist on a team or a solo agent specializing in working with buyers, you'll find a lot to love in this helpful theme month
by Inman Jun 2
10 ways to set the stage for offers that actually win
Writing a winning offer isn't rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate
by Carl Medford May 27
10 things you should absolutely not let AI do for you
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
by Stacey Soleil May 14
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7
Buyers less into fixer-uppers, more interested in done-for-you updates
Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes
by Carl Medford Apr 24
Truths about real estate business that drive long-term success
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
by Jimmy Burgess Apr 4
How to get hesitant homebuyers off the fence
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
5 ways to avoid burnout and reignite your passion
Forget the runaround from unqualified clients, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business
by Darryl Davis Feb 12
How to navigate a buyer’s cold feet without derailing the deal
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes
by Luke Babich Feb 4