BrokerBay's solution for MLSs allows agents to publish digital twins of their listings within the MLS's home search experience, the 3D content for which is created by Matterport or iGuide
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
New feature set to provide more information about each individual property, including 3D tours, photos and the view out the window. ‘Getting on a prospect’s short list is very important’
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Zillow interactive floor plans are free, easy to use, and get results
Opinion
Spaces, a clever, easy-to-use room management interface, allows users to set up a layout of custom-labeled room cards, each includes a nice summary of the space, an easily identifiable picture and the ability to click into more details
Sketchfab lets users insert home furnishings, artwork, appliances and a host of other items into digital twins for use in staging and virtual home upgrades
The new device, called Axis, is intended to improve ease of use and scan consistency when paired with the company's mobile app, Matterport Capture
Whereas 3D tours and video content were considered "nice-to-have" add-ons for sellers, the accessibility of hardware like the Theta X and its ilk, along with easier to use mobile software, have made such marketing tactics borderline commonplace
Opinion
To fully leverage IVT's floor plan tool, the user needs two additional vendors: one to produce a floor plan and one to produce the photos. Given what's out there today, this seems more than mildly inconvenient
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
This month, we're sharing terabytes of knowledge on listing tech, its evolution and best practices tailored for today's increasingly digital world
The company will begin selling shares via a SPAC merger at a moment when interest in 3D tours is surging — and when more competitors are inching onto Matterport's turf