Lofty taps Canva as agents demand built-in marketing tools
Canva designs now flow directly into Lofty's distribution tools
by Nick Pipitone May 14
Luxury Presence launches unified AI platform for agents
The Presence Platform consolidates CRM, social media, listing ads and more
by Jessi Healey May 6
Brokerage storefronts become ad networks amid Smartify expansion
A new brokerage revenue stream: monetize the storefront
by Nick Pipitone Apr 21
Michael Valdes, Inman advisory board member
The CEO of LPT International shares the strategies shaping real estate’s next phase
by Inman Apr 9
5 years. $50M in sales. Here's the blueprint behind it all
This agent remade his business by leaning in to social media and new niches
by Jimmy Burgess Apr 5
Two agents, one shy and one open, communicating agent value representing how to protect your commission.
Underselling yourself is a luxury you can’t afford in this tough market, coach Darryl Davis writes. Here are the strategies you need to prove your worth (and protect your commission)
by Darryl Davis Aug 21
Anywhere inks enterprise deal with powerhouse platform Canva
Affiliates will have free access to Canva Enterprise starting in Q4 2025. It includes preloaded branded templates and seamless integration into Anywhere's other marketing platforms
by Marian McPherson Jul 30
A picture of someon googling something to show how to set up your Google Business Profile in real estate.
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
by Jimmy Burgess May 2
Engel & Völkers unveils Canva collaboration for agent marketing
E&V Create powered by Canva will be accessible to all Engel & Völkers Americas agents. The tool features thousands of Engel & Völkers templates, Inman has learned exclusively
by Lillian Dickerson Jul 31
Oh, what a feeling: 4 experts share how to create a brand that lasts
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
by Marian McPherson Jul 30
Introducing the stages of 2024's Inman Connect Las Vegas
This year's Inman Connect event will be setting the stages to provide everything agents, brokers, marketers and CEOs need to make decisions, deploy new real estate strategies and gain clarity
by Laura Monroe Apr 4
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
Glennda Baker is recognized by her stars anywhere. That's the point
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'
by Lillian Dickerson Aug 10
Diversifying luxe marketing can increase income by $10s of $1,000s
The 'State of Real Estate Marketing' report released on Friday by Luxury Presence and Sell It Like Serhant surveyed over 1,000 luxury real estate agents to gain marketing insights for 2023
by Lillian Dickerson Apr 28
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25