Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
Is it worth it? The cost risks of 10 traditional marketing tactics
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
Bess Freedman, Serhant butt heads (again) after bizarre pitch to BHS
In a bold move to start the new year, a SERHANT. representative pitched the brokerage's training and coaching programs to BHS CEO Bess Freedman, although BHS already has its own programs
by Lillian Dickerson Jan 13
Moving hub Relocator's intentions are good, but the competition's are better: Tech Review
Opinion
Yes, discounts are good, but that doesn't do anything in terms of making Relocator a better alternative for agents to offer moving services
by Craig C. Rowe Dec 8
Build deeper relationships: 5 ways to say thank you year-round
Opinion
Saying thank you should be more than a once-a-year pie drop-off. Show your appreciation throughout the transaction and the entire year to help build meaningful relationships
by Rachael Hite Nov 14
Lake Homes Realty debuts new logo, announces 2022 'Agent of the Year'
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year
by Lillian Dickerson Oct 11
Brown Harris Stevens launches a new digital hub for agents, 'BHSOne'
The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more
WATCH: Matt Lionetti channels Freddie Mercury on stage at ICLV
The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said
by Jessi Healey Aug 12
RE/MAX agent strikes social media gold with Blink-182 parody
Agent Colin Schindler's parody 'All The Listings' went viral on Facebook and Instagram this week with more than 200,000 views, 1,400 likes, 950 shares and 630 comments
by Marian McPherson Jul 1
Is it a write-off? See which of these 14 expenses agents can deduct at tax time
A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible
by Lillian Dickerson May 18
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
K-Pop's rising star is a Keller Williams real estate agent
Realtor and lawyer Sang Min Lim said getting into K-Pop was a way to 'stand out' from others in his fields while simultaneously developing one of his passions, music
by Lillian Dickerson Jan 13
Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
14 ways to supercharge your social media strategy for 2022
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation
by Marian McPherson Oct 27
Keller Williams agent canned for conspiratorial 'plandemic' billboard
Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme
by Marian McPherson Oct 6