Here's why RE/MAX incorporated augmented reality into its new app
'In the real estate industry, everybody does so many things that are similar to each other. We wanted something that’s fun,' said the app's creator
by Patrick Kearns Feb 25
Dear Marketing Mastermind: Does my marketing comply with the code of ethics?
How does the code of ethics inform the way that you approach your marketing strategies and platforms?
by Christy Murdock Feb 11
How to deal with a 'Listing Impossible'
CNBC’s new series is packed with takeaways for agents about how to confront thorny issues
by Bernice Ross Jan 22
The Essential Guide to 2020, 2025, 2030 and beyond
Shrinking agent ranks, smaller commissions and more predictions for years and years to come
by Jim Dalrymple II Jan 6
6 housing topics to talk about (instead of politics) on Thanksgiving
Thanksgiving dinners can quickly turn tense when touchy subjects are brought up. Here are 6 interesting housing topics to chat about instead
by Marian McPherson Nov 25
In the future, an open house without the house
Technology is turning open houses into data generators and eliminating the need to visit property in the first place. Meanwhile agents are staging bigger and bigger events
by Jim Dalrymple II Nov 15
Sotheby’s takes staging to new dimension with latest partnership
Teaming up with spatial computing company Magic Leap, Sotheby’s is now offering buyers virtual reality experiences
by Marian McPherson Oct 30
Sotheby’s adds new exclusive, luxury decor to virtual staging app
The brokerage has partnered with Perigold in a bid to allow Sotheby’s agents to virtually stage listings with exclusive furniture and decor from’s luxury brand
by Marian McPherson Sep 27
New AR tour app from Sparkout raises questions about the tech
New bleeding-edge augmented reality home tour app from Sparkout raises more questions about the technology's role in the industry than it does about the home being viewed
by Craig C. Rowe Aug 30
Matterport to acquire AI-driven imaging company Arraiy
Arraiy, which uses machine learning to blend virtual and real environments, will see its engineering team and technology integrated into the Matterport family
by Jim Dalrymple II Jul 12