Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp's Troy Palmquist looks at what it means and how you can put it to work in your life
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
Opinion
Only allow external voices to be an indicator. Let your heart and gut lead the way
Opinion
As long as you're not forcing yourself into someone else's idea of 'the right agent,' your true nature is going to shine through
The value you provide in the years between transactions is how you create loyalty and increase referrals
Change what you're doing before it costs you
Although building trust takes time and patience, its impact is lasting
Get out there, and hug some strangers
And what you can do about it in 2 steps