TikTok for real estate? A new app for agents aims for that and more
1060, a real estate listing app, advertises properties through videos of 60 seconds or less and allows users to search for properties by price, real estate agent, brokerage and keywords globally
by Lillian Dickerson Oct 28
7 social media tips every agent should live by
The more value you add to people on social media, the more connections and influence you will develop
by Jimmy Burgess Oct 7
How this team got diverse in its marketing — and how yours can too
Focusing on the team's individual agents and what makes each one unique is key to Fast Real Estate Team's diverse marketing efforts
by Lillian Dickerson Sep 22
Are you a leader? How to bring out the best in your people
Opinion
Knowing how to be the best leader you can be is the first step before you can really be effective in helping your team blossom and grow.
by Adam Hergenrother May 17
‘Reach back as you push forward’: An Inman leadership reader
Opinion
Inman is a great place to read about leadership and hear from some of the industry’s heavyweights. Here are some words of wisdom from an array of Inman contributors on all aspects of leadership today
by Christy Murdock Mar 14
10 tips for introverts competing in today’s real estate market
We reached out to the experts to find out how they use their strengths to stay ahead for this introvert's guide to real estate
by Lillian Dickerson Mar 11
Tap into your local luxury market with networking and authenticity
It takes time and dedication to build the right connections and show off one's authenticity, Ige Johnson of RE/MAX Generation and Josh Tucker of Corcoran HM Properties say
by Lillian Dickerson Jan 25
The top things we learned about luxury at ICLV 2021
From where the market is headed to how to succeed with authenticity in marketing and branding, Luxury Connect in Las Vegas packed a punch. Inman unpacks the big event
by Lillian Dickerson Oct 29
Luxury leaders agree: digital marketing rests on authenticity
Whether it's over Zoom or through email, digital marketing and outreach is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction
by Craig C. Rowe Oct 25
Beyond design: 3 ways to fully leverage your brokerage brand 
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
How to manage the impact of COVID-19 on your organization
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
How to build a personal brand from scratch  
Start with an authentic foundation, and the sky is the  limit
by Andrew Fortune Oct 4
Realogy's expansion brands CMO shares how to lead with soul
Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
by Marian McPherson Sep 28
'Grit, integrity and work ethic': Liz Bentley on real estate coaching now
The executive coach spent nearly a decade in the corporate world before taking an extended career break to parent her young children before ultimately transitioning to coaching. Now she helps real estate agents, and other professionals, get out of their own way