While technology plays a significant role in any real estate business, personal communication is essential to generate growth
REAL, which so far has been downloaded 147,500 times, is like a mashup of WhatsApp, Instagram and Zillow for agents and consumers, Eklund said, but at 'lightning speed'
Dubbed 'Unica' and evoking a resort within a home, the spec mansion returned to the market asking $78M after originally listing for $100M in May
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
Breaking into the luxury property market takes a lot of money, but there's one marketing factor that may be overlooked
Once listed for $250M, real estate developer Bruce Makowsky's mega-mansion sold for $94M after nearly 3 years on the market and a $60M lawsuit against Zillow
The expansive Neoclassical mansion in Los Angeles was decked out with art installations by light artist Olivia Steele
Three pros give the 411 on success outside the box
Instead of focusing on filling your pipeline, here's how to cultivate your existing client base
A top-producing agent and communications guru suggest ideas for business improvement
Two experts give the rundown on how to capture client attention
Ben Bacal likes to keep the early hours healthy and productive
Dusty Baker's top takeaways from the event
Watch Episode 4 of PROVOKE, which goes over the top stories of the week
Ben Bacal talks about his video strategy and why it's made him successful