Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
by Lillian Dickerson Sep 14
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
by Craig C. Rowe Aug 12
Opinion
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL
The trials and tribulations of industry professionals
by Cheryl Spangler Dec 30
The trials and tribulations of industry professionals
by Cheryl Spangler Nov 17
92% of home buyers begin their search online and 70% of them will hire the first real estate agent they talk to. So how do you make sure you are that agent?
by Inman Sep 25
Align your branding strategy and maximize your marketing dollar
by Andrew Molz Dec 8
Align your branding strategy and maximize your marketing dollar
by Andrew Molz Dec 8

In February I made a polite demand to put focus on good design. Things should not only look good, but your entire marketing strategy should look and feel consistent. This goes beyond what typeface you are using.

by Meg Herbert Jul 24
Measures need revising, or people will get burned by brand marketing
by Gahlord Dewald Jul 13
Book Review: 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'