On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook
The prestigious award honors the most creative, innovative and strategic-thinking marketers within the real estate industry for 2024
'Nothing Compares to What's Next,' developed with design agency Huge, builds on the firm's 2021 campaign, positioning clients for a hopeful new era working with a Sotheby's agent
The brokerage unveiled its modern new logo at its National Agents Summit last week in Birmingham, Alabama, and announced Mike Goins of Lake Conroe, Texas, as Agent of the Year
Opinion
From wide screens to retail brokerage storefronts, interactive video screens and kiosk display technology offer brokerages and agents a cool, compelling way to differentiate
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
Adam Wiener said the brokerage has adopted an educational tone to try and increase public knowledge on the current state of the real estate market amidst uncertain times
The Australian email marketing company's newest offering lets agents send emails according to categorized personas for more accurate targeting
Opinion
Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and IRL
The trials and tribulations of industry professionals
The trials and tribulations of industry professionals
Align your branding strategy and maximize your marketing dollar
In February I made a polite demand to put focus on good design. Things should not only look good, but your entire marketing strategy should look and feel consistent. This goes beyond what typeface you are using.
