Zillow, Compass take listing fight to social media, Chicago billboards
Zillow and Compass battle via social media to place blame over missing Chicago listings
by AJ LaTrace May 22
Robert Reffkin opinion
Opinion
Chairman and CEO of Compass International Holdings weighs in on law versus industry practice
by Robert Reffkin Mar 25
This CMO wants to make Keller Williams the Nike of real estate
In her 1st interview with Inman, Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level
by Marian McPherson Sep 10
Pacific Sotheby's International Realty now powered by Rechat
Rechat markets itself as an 'experience management platform' for its library of tools that assist agents from lead initiation through deal completion — the entire transaction experience
by Craig C. Rowe Oct 30
Is your brokerage getting attention for all the wrong reasons?
Opinion
You need to get positive attention both for agent recruitment and for client lead gen. Here are tips to ensure your brokerage is getting the right kind of attention
by Laura Stace Jul 13
Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
by Craig C. Rowe Mar 28
Can't stay away: Tomer Fridman returns to Compass
After spending a little over one month at Hilton & Hyland, the broker and his 11-person team have made a reversal and returned to Compass
by Lillian Dickerson Mar 15
The actor-turned-real estate agent making his way in the Hamptons
Kyle Barisich had planned on embarking on a career in real estate someday, but he had no idea how quickly that day would come after theaters were shut down due to the pandemic
8 ways to create an effective real estate marketing calendar
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
by Lillian Dickerson Sep 11
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe Jun 29
Almost 5 years later, Studeo still tells great listing stories
First reviewed in 2015, Studeo continues to offer agents, teams and brokerages a powerful way to tell marketing stories with new automated, MLS-integrated feature
by Craig C. Rowe Nov 19
LA Coldwell Banker agents return after stint at Compass
Vera Nelson, Peggy Bray and Nicole Bray cite better brand influence and support as reasons for return
by Jennifer Riner Sep 12
With KoaWare, give any client home its own site in minutes
New software helps agents build effective single-property sites fast
by Craig C. Rowe Sep 9