10 steps for creating a phenomenal buying experience
Opinion
Give your clients concierge-level experience by preparing them, removing the pain-points and being their support system
by Su Miao Apr 19
The Real Word: Tom Ferry on building a business (and a life)
Opinion
Find out what this top coach thinks is a racket
by Byron Lazine Apr 5
Why you should track every buyer who walks through the door
Opinion
Step away from the 'go-and-show mentality,' and start acting like a professional
by Troy Palmquist Mar 22
Buyer’s side commission confusion? Survey shows alarming results
45% of homeowners don't know they pay the buyer's agent commission when a home sells
by Andrea V. Brambila Mar 11
Why today's buyers will win the long-term game — even after a market shift
Why they shouldn't worry now, and they won't regret later
by Aaron Zapata Mar 7
Who should attend home inspections?
Opinion
The listing agent, the buyer's agent, the buyer — one broker makes a case for all three 
by Troy Palmquist Feb 14
How to ask these 2 'absolutely awful' questions the right way
Opinion
Mark Simone rebuts Inman Connect New York speaker Anthony Lamacchia's case against asking buyers if they have a Realtor or have been pre-approved
by Mark Simone Feb 5
How to explain home equity lines of credit to buyers
Real estate agents should set aside time to review everything a HELOC entails, from the basic concept to requirements for qualification
by Kayla Matthews Feb 1
‘We’ll call you when we’re ready to buy’ and 9 other lies agents hear
Seasoned agents have learned not to take prospects at their word — ultimately, their actions, or lack thereof, will show their true intentions
by Cara Ameer Dec 12
5 signs your buyers will score big in a tight market
From offering free stuff to high days on market, here are the tell-tale signs that there's a great deal in your future
by Jesse Shafer AND Greg McHale Dec 10
5 ways to help buyers focus on needs over wants
In the end, it's all about making sure your buyers are happy in the perfect home — and sometimes that means letting go of a few wants
Moving boxes on a dolly.
You won't have trouble saying 'no' after you read these
by Barbara Zorn Nov 27
6 reasons buyers should never move in before closing
When they ask if it's possible to put just a few things in the house before closing — and they will ask — just say 'no'
by Cara Ameer Nov 14
Homeowner couple in front of sold house
Get them off the fence immediately — before interest rates sneak up on them
by Bernice Ross Nov 12
How to convince your buyers to stop hesitating
Put in the right offer before someone else does