Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes
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Master the art of writing descriptions that attract buyers, build trust and inspire action
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
A well-crafted CTA can make the difference between a lead and a sale, so put the time and effort into creating a powerful one that drives action and achieves your desired outcomes
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
Make sure you are creating an event that is exciting, staging the home for maximum impact and putting out the word ahead of time
Opinion
Make sure you're always relevant to the consumer with these 3 tips
Tonya Eberhart and Michael Carr of BrandFace detail differentiation, consistency, follow-through and more
Ask yourself what your clients want and need, then give it to them in the form of a call to action
Traditional tactics with a modern twist