Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
2025 nearly broke the industry. Contributor Rachael Hite has 26 recommendations to clear your slate and repair what's broken. (Some agents will absolutely hate No. 15)
The old playbook of 'just stay remembered' doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value
The co-branded experience lets licensed professionals deliver an intuitive workflow for task management, from moving company provisioning to room renovation
As agents face attacks on their value from all sides, the most important thing they can do today is focus on boosting client relationships, the Glennda Baker & Associates leader said at ICLV
Find out how this 3rd generation Realtor puts his background and love of the land to work for clients ranging from farmers to hunters to developers of therapy and religious retreats
By building rapport, The Agency's John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come
During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy
Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company
It’s not too late to reach out to your clients this holiday season. Designer Antoinette Fargo offers 12 gift ideas for now — or to take you all the way through 2023
It's always a good time to say thank you to your most loyal clients and referral sources. Here's how to do it with style
Opinion
Saying thank you should be more than a once-a-year pie drop-off. Show your appreciation throughout the transaction and the entire year to help build meaningful relationships
Amazon's annual sale event returns Tuesday and Wednesday. Here are some of the Amazon Prime Day items real estate agents can scoop up at a discount for terrific buyer closing gifts
Opinion
Spaces, a clever, easy-to-use room management interface, allows users to set up a layout of custom-labeled room cards, each includes a nice summary of the space, an easily identifiable picture and the ability to click into more details
Opinion
Keep up with the relationships that matter most to your business. Here’s how to reach out, reboot and rejuvenate your contacts with past clients, colleagues and your community