Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
Discipline means prioritizing the needs of ‘future you’
Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results
by Troy Palmquist May 23
Yes, another social media panel — because it's important for business
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
by Lillian Dickerson May 21
How to set up your digital profiles as a new real estate agent
Your digital presence is your storefront, and it’s open 24/7, Maris Callahan Messervey writes. Make sure it’s working for you, not against you
A woman on her computer with code in the background to signify costly ChatGPT mistakes.
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
by Bernice Ross May 19
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
by Alyssa Stalker May 15
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
How to define your target audience without losing existing business
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
by Nick Schlekeway May 7
Rewrite the rules: 5 fresh ways to use Canva for real estate
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
by Rachael Hite May 7
10 ways for new agents to grab market share this spring
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
by Darryl Davis May 6
Trending: AI arms race, Reels remix and posting 5 times a day
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
by Jessi Healey May 3
7 social media hacks every real estate agent needs
In a competitive market, these simple but powerful strategies from Alyssa Stalker can help agents boost visibility, grow engagement and generate real leads without feeling stretched thin
by Alyssa Stalker May 2
A picture of someon googling something to show how to set up your Google Business Profile in real estate.
While you're optimizing your online presence, don't stop at social media. Jimmy Burgess and Julie Tomlinson help you start up (or rethink) your Google Business Profile
by Jimmy Burgess May 2