Own your own gate — or be replaced by one of the gatekeepers
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own
by Greg Hague Jul 15
5 reasons it's more important to be 'different' than 'better'
Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes
by Nick Schlekeway Dec 18
Your differentiator is the key to listing more homes
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing
by Jimmy Burgess Nov 3
Meet a high-touch underdog taking on the search portal Goliaths
Movoto may be a familiar name, but under OJO's ownership the brand is quietly embarking on a David-and-Goliath struggle for a place in the portal pantheon
by Jim Dalrymple II May 13
Side's Guy Gal: Boutiques are primed to thrive in any market
At Inman Connect Las Vegas Wednesday, Gal outlined 3 major reasons he sees boutique agencies as uniquely positioned for success in all kinds of markets, not just 1 experiencing a downturn
by Ben Verde Aug 9
Stand out: Master social media and be 'super f*ing authentic'
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
by Marian McPherson Aug 8
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25
2022 will be pivotal for Offerpad as it competes for the iBuyer crown
With the implosion of Zillow Offers in October, all eyes will be on Opendoor and Offerpad as they duke it out for marketshare in 2022. Here are the biggest challenges Offerpad faces next year
Century 21 at 50: What’s in store for the brokerage’s golden year
As Century 21 approaches its 50th anniversary this year, the company faces unique challenges when it comes to technology and brand relevance
Connect the ICSF Speakers: Indie Broker Summit moderator Kendyl Young
“Many indie brokerages are borne of a high-producing agent’s frustration with their brokerage and brokerage options”
by Inman May 3
How to market yourself like 'Mad Men'
Don Draper's indiscretions aside, here's what we can learn from his advertising style
by Jill Weittenhiller Aug 15
A network of threads connecting pins on a board
Your personal journey is your differentiator
by Ryan Fletcher Jun 9
3 tips for creating luxury listing videos
Crafting the perfect video is an art
by Megan DiBartolo Oct 7
Why you should stop learning, start thinking
No more taking classes -- instead, take what you know and figure out how to make those tasks your own
by Cheryl Spangler Aug 19
Differentiate your business or risk fizzling out
Opinion
Popularity is easy, but longevity requires a great USP
by Eric Putoto Jun 26