Zillow's ShowingTime+ releases Listing Media Services in 4 markets
Zillow said the photography scheduling and marketing service is the 'first of two next-generation listing marketing products'
by Craig C. Rowe Jan 18
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5
TikToker Giselle Ugarte launches the 'rise of the real estate influencer'
The Talent Brokerage is a marketplace for agents, brokers and industry experts to collaborate with top companies and brands through speaking engagements, brand partnerships and influencer campaigns
by Craig C. Rowe Dec 20
Zillow acquires VRX Media in big bid to bolster ShowingTime+
Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform
by Craig C. Rowe Dec 9
Motto Mortgage partners with SOCi for online reputation management
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
by Matt Carter Dec 7
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
User-driven updates keep presentation platform HighNote easy and innovative: Tech Review Update
Opinion
The company has seen the way agents use HighNote grow in unexpected ways, a testament to its inherent flexibility and founder Mark Choey's trust in the agent community
by Craig C. Rowe Nov 18
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14
Build deeper relationships: 5 ways to say thank you year-round
Opinion
Saying thank you should be more than a once-a-year pie drop-off. Show your appreciation throughout the transaction and the entire year to help build meaningful relationships
by Rachael Hite Nov 14
Rent develops program to help clients trend on TikTok
Rent describes the solution as turnkey, fully managed and a way to convert existing marketing content on the Rent network into dynamic, digital branding messages
by Craig C. Rowe Nov 2
real estate agent hosting fall community event with pumpkins
With a little creative planning, you can throw a fall client event that’ll rival your competition without breaking the bank, writes coach Darryl Davis
by Darryl Davis Nov 1
Don't wing it! Craft a video marketing strategy that gets results
The secret to growing your brand with video is a well-crafted video strategy
by Jessi Healey Sep 23
For Real: Toronto-based brokerage re-ups Chime partnership
The brokerage will be able to leverage Chime's newest marketing tool, the content-automating Social Studio, announced in August among other recent updates
by Craig C. Rowe Sep 22
More communications, less fluff. Bonzo upends the CRM: Tech Review
Opinion
Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions
by Craig C. Rowe Aug 11
Zillow launches 'Zillow Surfing 2.0' nationwide to automate floor plans
Zillow is branding around the idea of 'Zillow Surfing,' the consumer habit of using the site's extensive listing content as a time-killer and a way to scroll through what else is out there
by Craig C. Rowe Aug 10