homesellers with 4% mortgages
Sellers forced to move due to a job change or life event need help making the numbers work
by Luke Babich May 11
NAR urges Congress to block proposed HUD budget cuts
CDBG, HOME and fair housing programs face elimination in the FY2027 request
by Jessi Healey May 6
working with lenders
Your preferred lender should be a strategic extension of your business
by Darryl Davis Apr 24
What you don’t know about down payment programs could cost your clients $18,000
Rob Chrane and Mosi Gatling break down why buyers are missing an average of $18,000
direct mail marketing campaign
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
by America Foy Dec 22
NAR profile of home buyers and sellers
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
by Bernice Ross Nov 24
50-year mortgage
The proposal from Trump is a reminder that the industry must evolve, Darryl Davis writes, but evolution without diligence can lead to structural weakness
by Darryl Davis Nov 13
housing construction, housing, getty
The American Enterprise Institute estimates 64% of homes sold by the largest homebuilders provide permanent mortgage rate buydowns, which often don't count as seller concessions
by Matt Carter Nov 13
Veterans have been 'priced out,' left behind by the housing market
The share of home listings that veterans can afford has dropped from roughly 57% in 2015 to 21.8% in 2025, as rising costs and slowing wage growth put more of the market out of reach
by Marian McPherson Nov 11
Real estate and the K-shaped economy
Economists say we're living in a K-shaped economy right now. Here's what that means for you, and for the real estate market
A house with Ben Franklin peeking over the roof to signify down payment assistance education.
Knowing DPA programs allows you to serve buyers where they are and strengthen your reputation as the professional who makes homeownership possible, Doreen Spagnuolo writes
by Doreen Spagnuolo Oct 9
A beautiful home on a lake during autumn to illustrate fall listing refresh strategies.
Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season
by Bernice Ross Sep 15
A woman in front of a home asking herself the rent vs. buy question.
Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward
by Bernice Ross Sep 5
'If our nurses, firefighters, and teachers can’t live here, then our community stops functioning'
Workforce housing initiatives offer one part of the affordability solution for discouraged buyers, but still fall short of the need
by Marian McPherson Sep 2
family with sold home as part of how to write a real estate case study
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
by Christy Murdock Aug 22