How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
'OK Boomer': Older homebuyers make gains as millennials struggle
Baby boomers made gains over first-time homebuyers in the decade before the pandemic, growing to 24% of recent home purchases in 2019, according to a new analysis from Zillow
by Daniel Houston Oct 14
A family holding coins in the palms of their layered hands
Hundreds of millions of dollars in down payment assistance is available nationwide, according to CRMLS and DPR
by Andrea V. Brambila Sep 29
How agents can retain clients when they take a break from the market
When clients decide to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they're ready to reenter the market by staying top-of-mind
Home prices jump by double digits across nearly every US metro
The median existing single-family home price rose 22.9% year over year during the second quarter, to $357,900, an increase of $66,800 from the year before, according to NAR
by Lillian Dickerson Aug 12
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Renting vs. buying: Here are some points to ponder 
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
by Michael Zaransky Aug 3
Young adults put pandemic savings toward down payments
Zillow survey finds that half of millennials and Gen Zers plan to use money saved on transportation, child care and dining out to buy a home
In today's market, does down payment assistance really help?
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
by Teresa Boardman May 20
5 pandemic mortgage strategies for the self-employed 
Self-employment has advantages, notably the home office deduction and eliminating commute time. Getting a mortgage, however, is not one of them. Here are a few tips that address the newly stiffened requirements for approval
by Steve Cook Mar 25
How to protect your buyers from appraisal catastrophes
With multiple offers being the order of the day, buyers are overbidding to outgun their competitors. What happens if an appraisal comes back low? Here are a few important steps to take before writing an over-asking offer
by Carl Medford Mar 23
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
Netflix series attempts to answer age-old question: Marriage or mortgage?
Tennessee agent Nichole Holmes and wedding planner Sarah Miller compete for clients picking between a marriage and a mortgage in the new show
More than 7 in 10 sellers say they'd consider an iBuyer: Opendoor
A new report from Opendoor also found that 75% of buyers would consider purchasing a home through an app
by Andrea V. Brambila Feb 17
How to help cash-strapped buyers overcome financing hurdles
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
by Teresa Boardman Feb 11