Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
OutboundEngine will enhance Elm Street's Elevate solution, an omnichannel system that augments lead generation, web marketing, client collaboration, sales and operations
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
Opinion
Cloze's latest updates fortify long-term relationships using a unique newsletter builder that cleverly coalesces content automation with agent personalization
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
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Get more eyes on your emails every time with these best practices
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics