Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them
Many agents have gathered in online forums to criticize the mailers as ‘unethical.’ But Homes.com’s parent company says most agents are fine with them
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
From branding basics to social media hacks, marketing expert Alyssa Stalker shares how to create marketing that feels like you and stands out
Sponsored Content
Real estate agents are increasingly turning to advanced tech, like AI automation and data integration, to market faster, smarter — and better
Marketing automation is becoming a common and powerful value contributor for agents and brokerages that want to shrink operations and create efficiencies with software
The AI-driven solution 'automates follow-up messaging, allowing real estate professionals to re-engage previously unresponsive prospects effectively'
Nimble, a company that provides software for creating and managing customer relationships, has launched an on-board email marketing feature to bolster its lineup of flexible business tools
Here are the platforms, software, strategies and other impact-making marketing tools you can’t live without in 2025
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
ActivePipe can auto-downshift the pace of sending to ensure your domain doesn’t end up on email naughty lists
Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come