Folio delivers value as an interactive sidebar within Gmail or Outlook, allowing users to respond to, organize and take multiple deal actions without leaving their inbox
Measurement is critical over time to optimize content and delivery to generate leads, foster conversations and help you stand out among your peers
Opinion
In his first column for Inman, Jay Papasan, the co-author of 'The One Thing,' says that while Inbox Zero is held up as a productivity ideal, it's not necessary for streamlined email management
Some agent types aren't going to survive a downturn. Here's how to avoid being one of them
Whether you are a new agent or seasoned professional, your email address is often your first impression with clients. If your email is in desperate need of an upgrade, these simple tips will help you create a new email address with ease using Google Workspace
Opinion
This week, Byron Lazine and Nicole White discuss rising interest rates, reluctant luxury homebuyers and an Inman Marketeer
A plethora of communication options for agents exist, but real estate agents told Inman email is still the best option for managing transactions and covering your tail if trouble comes calling
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James' top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that'll boost your lead gen and profitability in 2022
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
This simple system will help you establish yourself as the expert in the neighborhood you’re seeking to farm