How to successfully work with clients who eschew technology
In a high-tech digital world, the basics of low-tech analog customer service still matter, especially when dealing with buyers and sellers who don't use smartphones or email
by Teresa Boardman Mar 25
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
Are you a secret agent? Here's how to tell
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16
How good is your email communication? A few ways to improve
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
by Gerard Splendore Aug 17
5 tips for virtually hand-holding first-time homebuyers 
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
by Gerard Splendore Aug 3
How to create lasting relationships with your clients
As most agents know, it takes more than an occasional phone call or email to stay top-of-mind. So, here are a few things you can do to develop long-lasting relationships with your clients
by Vance Kellogg Jul 28
ActivePipe launches new property matching service
Smart Match builds profiles for agents' clients, then customizes the listings it sends them via email
by Jim Dalrymple II Jul 21
6 ways teams can adapt to a socially distanced real estate world
How can agents navigate the new landscape of a socially distanced workplace? Here's what one team leader is doing to pave the way for his agents' success
by Ryan Rodenbeck Apr 23
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
by Christy Murdock Apr 6
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II Mar 18
Don't become phishing bait! Use these 5 tips to stay safe
It can happen to the best of us. I know because it happened to me
by Troy Palmquist Feb 27
Agent/broker perspective: Why should a top agent hire an assistant?
Opinion
Sometimes, tech can't help you do it all
by Anthony Askowitz Feb 18
5 essential real estate marketing tools for the modern agent
From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools
by Kathleen Kuhn Feb 14
Anatomy of a deal killer: Missed emails and lack of follow-up
Don't just shoot off an email and expect a response. Always follow up with a phone call.
by Troy Palmquist Dec 26
Why it pays to stay in touch
If you stay in touch continuously, it will pay off in the long run.
by Lew Sichelman Dec 17