Empowering through empathy: The women's leadership advantage
By embracing and amplifying female voices, The Agency's Rainy Hake Austin writes, we can create a real estate industry that truly reflects the diversity and richness of the communities we serve
6 client types every new agent should mentally prepare for
Opinion
As a new agent, you'll likely meet all sorts of different clients and personalities. Knowing how to approach each personality type will help you better communicate and navigate obstacles
by John Giffen Jul 5
10 tips for working with picky homebuyer clients
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions. It also means understanding how to deal with tough clients while maintaining a healthy working relationship
by Luke Babich May 3
Realogy Franchise Group's first female CEO on the need for empathy
Having navigated through the last several months of the pandemic, both as Realogy's president and CEO, and previously as executive vice president of Coldwell Banker Realty, Sue Yannaccone has learned a lot about leading through turbulent times
by Lillian Dickerson Jan 26
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
How women can use their greatest superpowers in real estate
Opinion
If you’re a woman considering a career in real estate, harnessing these qualities and characteristics can set you up for success when working with clients and closing deals
by Amy Galvin Aug 21
6 realities your buyers and sellers should prepare for
It's important to remember that everyone has to live somewhere. Our homes have never been more important to us than right now
by Cara Ameer Apr 6
Pulse: The qualities real estate leaders should have
The descriptors that came up over and over again deal with emotional intelligence
by Inman Mar 10
Keeping It Real: Why you have to take control
Opinion
Do yourself a favor, and get out of your own way
by Peter Lorimer Oct 31
How to turn real estate rookies into sales superstars
As a real estate team grows, the broker’s responsibilities and work requirements grow along with it
by Pat Hiban Oct 18
Quit complaining about clients! They’re frustrated, too
Opinion
Be the one who educates them, provides information and holds their hand when necessary — and please answer the damn phone
by Erica Ramus Sep 19
Think tech will replace agents? 55 things an app can’t do
Opinion
Stop the 'woe-is-me' and fearing you’ll be replaced. Go forth and guide your clients through the process of buying and selling homes
by Jay Thompson Aug 7
3 lessons I've learned in my post-real estate life
Opinion
Focus your efforts on satisfying your clients’ basic needs, and your business can grow with far less worry than you probably have now
by Jay Thompson Jul 3