Your local housing market is complicated. Know your numbers, and use your words
Opinion
Do you know how to explain the difference between a national and a local market stat to your client? The words you choose can make all the difference
by Teresa Boardman Jul 19
3 proven tactics for overcoming the inventory shortage
Just by getting on the phone, you can generate new leads and build your own listing inventory. The business is that simple. The people who have the most conversations and go on the most appointments sell the most houses
by Tom Toole Nov 30
5 ways experienced brokers can help new agents gain confidence
New agents often find success from the get-go when they approach every aspect of the job with confidence. As a leader, you can help rookies find their feet and grow that confidence by providing valuable advice, encouragement and motivation
by Santiago Arana Nov 1
4 things high-net-worth buyers want in an agent
With high prices come high expectations, so as a luxury real estate agent, you have to always bring your A-game and provide the highest level of service to your clients
by Timothy Smith Oct 20
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
3 tips to become a local real estate market expert
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
by Mark Choey Sep 2
3 ways to develop a winning feeder market gameplan
There are deals to be made across town or across the country. Think beyond your local market and increase your influence and impact by determining the feeder markets that serve your area
by Mauricio Umansky Mar 4
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19
'You list, you last — you don't, you won't': Why clients should sell now
Strengthen relationships and new listings will follow, speakers said on Wednesday at an Inman Connect session titled 'New Take on Real Estate Relationships'
by Lillian Dickerson Jan 27
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
3 ways to build confidence in buyers and keep their anxiety at bay
Today, homebuyers are understandably nervous, which is why agents should do everything they can to put buyers at ease. You can do that by showing your market knowledge and expertise — and following these tips
by Santiago Arana Nov 2
5 tips for turning open house visitors into clients
Opinion
If you're new to the industry or just need a reminder, it always pays to refresh your memory on the need to follow up with prospects at open houses
by Kathleen Kuhn Feb 10
Dear Marketing Mastermind: How can I use podcasts to generate leads?
Opinion
Find out how to get started and how to make a podcast work for you, whether you are a guest or a host
by Christy Murdock Dec 10
Want to rise above your competition? Try these 5 pro moves
Position yourself as the expert, sharpen your saw, participate, be a quality leader, and take time to rest
by Alissa Gardner May 23
A simple 3-step system to get more clients as a newbie
To market your real estate business effectively, you must communicate your value clearly and consistently
by Pat Hiban Jun 7