As law firms target real estate agents with Facebook ads inviting them to join class-action lawsuits against brokerages, California Association of Realtors (CAR) is telling agents not to join
Opinion
Spread your bets by strategically using multiple social media channels to broaden your marketing reach
Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
To keep your brokerage's business healthy, you need to maintain a healthy talent pipeline
Reports have emerged of home services being denied based on astrology, and there doesn't appear to be any legal way to stop it in the US or Canada
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
She’s broken the internet time and again. Now find out what this mother and entrepreneur can teach you about using social media in your business
In the wake of HUD charging Facebook with violations of the Fair Housing Act, another online giant has come under renewed scrutiny
Opinion
Make sure you're always relevant to the consumer with these 3 tips
Give your audience something new and interesting that you're truly passionate about
How discriminatory was Facebook's ad targeting? 'Hijab fashion,' 'Christian' and 'Puerto Rican' were just a few of the thousands of attributes advertisers could choose to exclude
The charges state Facebook's advertising platform 'unlawfully discriminates based on race, color, national origin, religion, familial status, sex, and disability'
Opinion
Learn to be the best agent in your market place, dominate the competition and watch your closings and commission soar to near unlimited heights
The Amazon Alexa-powered assistant will let agents access calendar events and listings info, while the new social engine will target Facebook and Instagram