Mike DelPrete: The top threat to real estate portals
There is one significant risk — an achilles heel — to portals: They don’t control their inventory
by Mike DelPrete Feb 24
Realtor.com operator Move losing chief marketing officer
Barbara O'Connor, architect of 'Find It First' marketing campaign, departing for family reasons
by Paul Hagey Sep 16
Move names Barbara O'Connor chief marketing officer
Former Yahoo exec spearheaded 'Find It First' marketing campaign
by Teke Wiggin Jul 18
Realtor.com enlists social media for 'Find it First' campaign
Contest creates incentive to download realtor.com mobile app, follow company on Twitter
by Paul Hagey Jun 26
Realtor.com ads focus on source of listing data
'Find it first' videos hammer competitors' alleged deficiencies
by Inman Apr 19
'Find It First' ads suggest buyers could be at a disadvantage if they use third-party sites
by Paul Hagey Mar 11