There is one significant risk — an achilles heel — to portals: They don’t control their inventory
Barbara O'Connor, architect of 'Find It First' marketing campaign, departing for family reasons
Former Yahoo exec spearheaded 'Find It First' marketing campaign
Contest creates incentive to download realtor.com mobile app, follow company on Twitter
'Find it first' videos hammer competitors' alleged deficiencies
'Find It First' ads suggest buyers could be at a disadvantage if they use third-party sites