An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
Steven McCloskey shares the lesser-known tools agents can't stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters
by Steven McCloskey Sep 24
Realtor.com CEO: CoStar made 'deceptive and misleading' claims
Damian Eales told Inman his company is focused on providing high quality leads and has plans to further leverage the network of its parent company, News Corp
by Jim Dalrymple II Jul 11
The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
How to stop posting listings and start winning at social media
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
by Jim Dalrymple II Sep 15
Connect The ICSF Sessions: Open Connect
Enjoy a full day to network and learn the latest business-building trends and tactics
by Inman May 23
What Google Analytics can tell you about your lead gen problems
If you aren’t getting leads, the wrong types of visitors may be coming to your website
by Brennan Flentge Apr 3
How do you stack up online? Find out with these 4 free tools
See how you rank organically online and which search terms trigger top page results
by Meghan Zuvelek Aug 22
16 easy ways to dial in your Instagram marketing
It's for photos, but the pros know it's all about specificity
by Adam Stephens Mar 17
How to calculate customer acquisition cost
Tracking every channel is crucial
by Chase Hughes Feb 12
5 mistakes agents should avoid when running Facebook ads
Skip these errors, and you'll have a more effective campaign
by Justin Kerby Dec 8
Definitive guide to Google Analytics for real estate professionals: Part II - The Overview Reports
Definitive guide to Google Analytics for real estate professionals: Part I -- The Setup
Studying your website traffic is first step toward boosting leads, allocating marketing budget
Big data: 3 tools for munching it in byte-sized pieces
How Tableau, Google Analytics and dotloop-DASHBOARD can help you make smarter business decisions
by Cary Sylvester May 29
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