Plus one additional tip for landing that client
Open houses are out, and events are in
Take your client satisfaction from 10 to 11
Conversations with buyers tell you where to focus
Remember, the average viewer will start to tune out after about 80-90 seconds
The days of the lemming consumer are over
With only a split second to catch your customers' attention, marketing must be 'unconventional and provocative'
Opinion
Those who fear they have little or negative equity may be in a better position than they think
So why are only 5 percent of agents using this type of marketing?
Opinion
Think of the open house as a satellite office, and stock it with value
You can't just go in with your CMA and think you'll get the listing anymore
Opinion
Even busy agents can turn strategy into win-win arrangement
Opinion
Consistent income is a byproduct of fostering relationships
New rules for jumbo loans, qualified residential mortgages could make homebuying more costly in 2014
Lenders see heightened risk for loans that don't meet guidelines
Serving the ultrawealthy client