Nearly half of Realtors say buyer interest has dropped due to coronavirus
Just one week ago, only 16% of Realtors reported a decrease in homebuyers as a result of COVID-19.
by Lillian Dickerson Mar 20
Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole Mar 20
84% of Americans say homeownership is a 'priority'
Despite rising prices and personal finance issues, the majority of Americans are optimistic about homeownership, according to NerdWallet's 2020 Home Buyer Report
by Marian McPherson Feb 25
Do you know your interest rate? 27% of mortgage holders don't
Knowing your mortgage interest rate could save you a lot of money in the long run
by Lillian Dickerson Feb 19
The Homebuyer Files: 6 owners on the highs and lows of buying a home
Buyers share the ups and downs of financing the homes of their dreams — from navigating tax drama and securing 2 loans at once to relying on iBuyers to beat the competition
by Marian McPherson Feb 19
How teams help first-time homebuyers
Opinion
It’s key for Realtor success that new homebuyers know you and your team.
by Jay Dongieux Dec 19
The year of the homeseller
Opinion
Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That's about to change
by Brad Inman Dec 16
Silver tsunami set to hit housing market over next 2 decades
Baby boomers are set to vacate their currently occupied homes at a much higher rate, according to Zillow study
by Patrick Kearns Nov 25
Meet the lawyer suing to change buyer's agent commissions forever
Benjamin Brown, a partner at Cohen Milstein and co-chair of the firm's antitrust practice group, is a lawyer whose name the real estate industry may come to know well
Millennials are influencing their parents' homebuying decisions
12% of all buyers bought multigenerational homes last year
4 ways to personalize your service using your CRM
Make an effort to include details in your customer relationship manager, take the time to schedule reminders, and these touches will help you stay top-of-mind
by Pat Hiban Mar 29
Why today's buyers will win the long-term game — even after a market shift
Why they shouldn't worry now, and they won't regret later
by Aaron Zapata Mar 7
Facing a tough co-op board? 4 tips to help your clients get that apartment
Have your clients craft a great story out of all the elements of their financial and personal profile
5 steps for creating a zen-like transaction for your buyers
What is the key to making homebuying exciting rather than stressful? Preparation
by Jill Schafer Aug 1
For millennials, it’s all about finding the right neighborhood 'vibe'
This generation is reshaping the American homebuyer's dream
by Diane Morais Jul 18