Lead generation, customer relationship management tools to be integrated
Real estate app builder cites platform's flexibility, reliability, and scalability
Funds will enhance MLS coverage, design library and functionality
Franchisor to continue surfacing IDX listings from affiliated brokerages
![Do agent websites need listing search? [VIDEO]](https://assets.inman.com/wp-content/uploads/2013/04/house_magnifying_glass_shutterstock_92285236_3-450x450.jpg)
Two agents and a consultant debate the pros and cons
Some say search brings business, others would rather focus on relationships than 'subpar' search
Implementing author tags would be good for all industry participants
Users get lead forwarding, branded drip marketing capabilities
Discriminatory language in listing descriptions can create legal liabilities
Touting IDX data, ZipRealty invites consumers to use new 'Listing Check' tool
Best solution will depend on platform, price and MLS
ZipRealty.com displays IDX listings in 15 markets where company is not providing brokerage services
Walkability ratings available for 300 Canadian cities and 1,200 neighborhoods
Former NRT exec Chris Crocker will cultivate relationships with brokerages
Move to revive lead generation site follows relaunch of RealEstate.com