7 steps for auditing your real estate team’s brand
Take a good hard look at your growth, marketing and competition
by Laura Viñalet Feb 15
8 steps for auditing your brokerage’s brand
Don’t lose sight of your aging image — it’s a moving target
by Laura Viñalet Feb 2
A step-by-step guide for revamping your marketing
Now is the time — your goals are waiting
by Laura Viñalet Jan 22
Watch out for these 5 website trends in 2018
Opinion
Clicking and waiting for pages to reload is so 2015
by Laura Viñalet Dec 26
Should you use emojis when communicating with clients?
Opinion
Unprofessional or engaging? Agents and consumers weigh in
by Laura Viñalet Dec 6
How to make the perfect holiday cards for clients
Give the one card people will remember
by Laura Viñalet Oct 18
Word-of-mouth marketing: How to get clients singing your praises
Increase your chances of being recommended in all situations, whether friends are sharing a meal or a Facebook status
by Laura Viñalet Sep 27
What’s your email? 5 proven strategies to grow your mailing list
Consider every encounter an opportunity to grow your newsletter following, and never be afraid to take advantage of it
by Laura Viñalet Sep 14
Achieve profile perfection on Snapchat, LinkedIn, YouTube and Google Plus
If you have the time and resources to take on multiple social media platforms, here's how to do it right
by Laura Viñalet Sep 5
Social media profiles: Everything you need to know about Facebook, Twitter and Instagram
3 ways to reach divorced homesellers and be of value
Approach this demographic with caution, and show consideration for their situation
by Laura Viñalet Aug 14
Why isn’t my social media working? 7 common mistakes
Avoid these common pitfalls to increase your success and get a leg up on the competition
by Laura Viñalet Aug 14
Top real estate web design trends making their mark on 2017
The design, content and function goals your site should reach for
by Laura Viñalet Aug 7
5 simple staging tips that make a home irresistible
It’s all about the feeling that buyers get when they walk through the door
by Laura Viñalet Aug 1
Your real estate yard signs are bad: 4 tips to fix them
Where there is real estate to be sold, there will always be signs
by Laura Viñalet Apr 25