Opinion
An honest assessment of the policy is essential for building trust with consumers
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes
To build momentum in 2026, you will need to generate and convert more leads
For better lead conversion rates, stop chasing volume, and start delivering real relevance
NAR’s Nykia Wright says the NAR and its Realtors are 'trying to outrun irrelevance.' Here’s how agents can plan smarter, build trust and stay relevant in 2026
MAIA, or My AI Assistant, is a powerful new AI overlay for Cloze, a sales and marketing enablement solution
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
RealScout is a proven commodity in the lead generation business and Agent Image builds powerful agent websites. Now the 2 are partnering on lead gen
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
Focus on becoming the first person people think of when they think of your city
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
The best real estate lead isn't always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that's best for both you and your potential client
Lone Wolf Foundation will support 3 new flagship experiences: Lone Wolf Transact, Lone Wolf Front Office and Lone Wolf Back Office