Latest iGuide update includes buyer lead capture
Buyers can request home details via text or email while touring a home, and doing so will provide additional property views and information and alert the listing agent to the interaction
by Craig C. Rowe May 2
Luxury Presence latest to unleash AI to automate lead capture
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
by Craig C. Rowe Feb 20
Ylopo's Raiya uses emerging voice mimicry to warm up your leads
The AI-driven tool offers agents and teams a generative power dialer, leaning into the fast-growing subset of human voice mimicry. That means your competition may not always be human
by Craig C. Rowe Jan 30
Collabra and Bright MLS team to give agents ad tech
Bright MLS subscribers will now get free access to Collabra's AdBuilder and SphereIndex tools, which can be used within Bright's platform
by Jim Dalrymple II Jan 23
11 innovative QR code strategies for real estate marketing
Jimmy Burgess shares how you can leverage QR codes to capture more leads, drive traffic and grow your business
by Jimmy Burgess Oct 20
Free CRM? Trackxi buries its core competency: Tech Review Update
Opinion
Project management solution now offers a free CRM powered by its proven system for improving operations
by Craig C. Rowe Mar 31
Talk to more people, land more leads with SignMore: Tech Review
Opinion
Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you're spending on getting business ends up producing a return
by Craig C. Rowe Oct 14
PostcardMania focuses on agents in latest print-digital collaboration
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
by Craig C. Rowe Jul 29
Speed to lead: How to make response time your top priority
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
Want better leads? Personalize per your pillar
Opinion
Each individual lead pillar is different and includes its own measurable results. Here's how to create a specific strategy for planning, tracking and accountability
by Tom Toole Mar 8
Rental lead engagement features drive value, potential of Zuma: Tech Review
Opinion
Developed to turn leads into tours, Zuma also works in unison with many of the apartment industry's lead generation platforms, such as Apartment List, Zillow and Apartments.com
by Craig C. Rowe Dec 6
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
9 tactics to up your sales skills — and win more deals
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26