Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors for added lead gen leverage and market coverage
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
If you want to build the listing side of your business post-NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
As the seasons change, coach Darryl Davis writes, it's time to freshen up your marketing and breathe new life into your connection with your sphere of influence
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now
What differentiates effective, successful agents from those who aren't seeing results? According to broker and new Inman contributor Joseph Santini, it's the willingness to lead-gen consistently
Opinion
After spending years as a faithful cold caller, find out why Realtor Jonathan Pressman decided the return on investment was no longer worthwhile
Jimmy Burgess shares this step-by-step program to help you make the most of your sphere of influence and incoming leads so that you have a never-ending supply of real estate clients
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
In this 5-part series, real estate broker Nick Schlekeway provides proven principles to help agents build their businesses the right way