Proptech CEO: We're 'empowering' real estate agents, not 'trying to displace' them
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations
by Nick Pipitone Feb 23
real estate rollercoaster
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
by Jimmy Burgess Feb 22
open house
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up
by Jen Berbas Feb 19
social media marketing
Rick Guerrero and Brandon Brotsky discuss how a consistent personal branding strategy helped generate roughly $50M in annual loan production directly from social media relationships
by Rick Guerrero Feb 19
The downturn punished proptech, but this exec says it's coming back
Artificial intelligence, profitability, construction — Second Century Ventures’ Ashley Stinton tells Inman where proptech investors are putting their money as the sector comes back to life
by Nick Pipitone Feb 18
multitasking
Multitasking your financial goals is bad for your bottom line. Here's how to get back on track
by Verl Workman Feb 18
old school listing strategy
While everyone else competes online, the agents who win listings will be the ones who go old school, pick up the phone and show up in person, new contributor John Angelopoulos writes
by John Angelopoulos Feb 17
allocating commissions for financial planning
Implementing a simple allocation system can transform financial stress into financial confidence
by Amanda Neely Feb 17
AI tools for productivity
The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes
by Jimmy Burgess Feb 15
What’s in, what’s out: 5 marketing shifts you can’t ignore
Every market shift creates opportunity, but only for those willing to adjust, Jimmy Burgess writes. The agents who grow fastest are the ones doing what works now
by Jimmy Burgess Feb 8
social media content for sphere of influence
If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for your sphere — that's where the easiest conversions live
by Josh Ries Feb 5
Zillow and lead conversion
Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead
by Josh Ries Feb 3
Threads for lead generation
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
by Josh Ries Jan 30
bar napkin business plan
The secret to scaling isn't more software. It’s a return to the physics of business
by Zac Kennedy Jan 28
mortgage shifts
Bernice Ross writes that the time to jump over the January slump is now, thanks to 3 recent shifts in the mortgage market that may yield new prospects from the data you already have
by Bernice Ross Jan 21