Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
Zillow expands ShowingTime+ media tools into 6 new markets
Zillow's Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday
by Craig C. Rowe Mar 8
Matterport Digital Pro offers listing agents all-in-one marketing package
The program includes its most well-known home-tour product with dollhouse view, 25 or more high-end still photos, a static 2D floor plan and a 10-15 second preview reel
by Craig C. Rowe Feb 15
RESAAS is latest proptech to integrate ChatGPT
RESAAS said it will put software to work on property descriptions helping users at the Premium and Ultimate account levels get over creative hurdles and tackle general marketing tasks
by Craig C. Rowe Feb 8
7 FAQs for hosting a budget-friendly homeseller seminar
Hosting a budget-friendly real estate seminar doesn't have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself
by Darryl Davis Feb 1
Property Tour AI bets on virtual agents as tour guides: Tech Review
Opinion
There are countless vendors and apps that do it for you, quickly and affordably, without an oddly distracting robot talking to your audience about well-lit kitchens and ample storage space
by Craig C. Rowe Dec 23
Zillow acquires VRX Media in big bid to bolster ShowingTime+
Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform
by Craig C. Rowe Dec 9
These tech tools will upgrade your next open house
For sellers, the idea of more people viewing their listing is always welcome, even if a sale isn't made on the spot. Here are the tools to get more people looking
by Craig C. Rowe Nov 30
With funding and new partnerships, Final Offer can change real estate sales: Tech Review Update
Opinion
Transparency makes every form of business better, especially for the consumer, and in real estate today, the consumer is priority number one
by Craig C. Rowe Nov 28
Nester pulls the curtain back on your buyer's housing costs: Tech Review
Opinion
Using existing MLS, public data and when needed, user input, Nester generates a series of colorful, cogent cost reports that detail what it takes to manage a house from years 1-5, 6-10 and beyond
by Craig C. Rowe Oct 28
strong, strength
Opinion
A challenging market is exactly where real estate agents provide the most value. Here's how to become stronger as the market gets harder
by David Walker Oct 11
Clean your house, photographers tell homesellers in new survey
The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
by Craig C. Rowe Sep 22
Matterport unveils its most advanced camera to date, the Pro3
Matterport's latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters
by Craig C. Rowe Aug 30
Win your next open house with these smart lead capture apps
Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house, and ensure those who show up are made part of their CRM
by Craig C. Rowe Aug 23
Let's talk about marketing your listings with DO AudioTours: Tech Review
Opinion
DO AudioTours is being rolled out nationally by Exit Realty, marking the product's first enterprise deal, and a significant technological investment by Direct Offer
by Craig C. Rowe Aug 5