How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
10 giveaways that you’re a rookie real estate agent
While you've learned rules, regulations, terms and tech, what you need most is to learn to connect and network with colleagues and clients. Claudia Stallings shares new agent mistakes to avoid
My No. 1 secret for effective listing conversations without rote scripts
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
by Darryl Davis Jun 17
Jordan Cohen is as 'blue collar' as they come, but beloved by LA's elite
The 6-time No. 1 RE/MAX agent worldwide may deal with some of the loftiest stars, but he stays grounded in his work ethic and rarely deviates from a uniform of jeans and tennis shoes
by Lillian Dickerson Apr 17
The ‘Chick-fil-A on Sunday’ ChatGPT listing plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
How an FBI negotiator brought this agent back from burnout
Danielle Lazier was at the top of her game, but she was so burnt out, she was ready to quit. FBI negotiator Chris Voss' talk about tactical empathy and emotional intelligence changed everything
by Danielle Lazier Mar 5
Competition for spring listings will be fierce and starts ... NOW
Realtor.com data shared at Inman Connect suggests there will only be 3 listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation
by Matt Carter Jan 24
Jordan Cohen knows what to say and do to win the listing every time
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
by Bernice Ross Oct 31
Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
Commission compression depression? 4 steps to ease pain
Do your clients focus on price or potential? Whether it's your commission or their home price, their attitude will make all the difference
by Carl Medford Apr 19
What to expect as ERA's Fuel 2023 hits Caesar's Palace this week
ERA Real Estate is kicking off its annual Fuel conference in Las Vegas Tuesday through Thursday. Here are the sessions, speakers and events you can't miss this week
by Marian McPherson Mar 28
71% of consumers expect personalized service. Here's how to deliver
Real estate marketing needs to be as personalized as possible for agents to best prepare for the market ahead, and its eventual rebound
by Craig C. Rowe Nov 30
Stop, look, listen: Focus on what sellers are NOT saying at listing presentations
Opinion
Clients tell you so much, not only with what they say but how they decorate, how they interact with each other and what they don’t say. If you’re not actively listening and asking questions from the beginning, it will come back to bite you later in the process.
by Christine Carr May 24
How to give feedback to your boss or leadership team
Opinion
Success in work and life happens one conversation at a time. The more feedback team members give and get, the better everyone will become
by Adam Hergenrother Mar 14
Be the hedgehog, not the fox: 5 tips to level up
Opinion
Moving a business from good to great sounds like a massive undertaking, but it often comes down to a handful of best practices. Agents can apply these strategies from Day 1 to build a better business
by Jimmy Burgess Mar 11