A home in front of an Instagram background to symbolize Instagram for real estate agents.
Go beyond the basics with these under-used Instagram features that can help you boost reach, build trust and create real conversion opportunities, marketing expert Alyssa Stalker writes
by Alyssa Stalker May 15
Fox News star Sean Hannity buys $23.5M Florida oceanfront estate
Sean Hannity's new home offers dual waterfront views with 150 feet of frontage on the Atlantic Ocean and the Intracoastal Waterway, according to the property's listing
by Richelle Hammiel Dec 4
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
For the win! 5 tips for mastering the listing presentation
Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
by Nick Schlekeway Nov 26
Halloween open house ideas — spooky front porch decorations
In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis
by Darryl Davis Oct 15
6-step listing launch plan that's just right for today's market
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now
by Jimmy Burgess Oct 13
My listing isn’t selling: A 12-point checklist for agents 
Baffled by a home that's languishing on the market? Mega-team leader Carl Medford offers a step-by-step plan for evaluating your listing and getting it sold
by Carl Medford Oct 10
Best time to list a home? With high mortgage rates, it's tough to tell
The peak of the spring homebuying season may have shifted to later in the year, at least in some markets, according to new analysis by Zillow
by Ben Verde Mar 7
Forget what you think you know about holiday listings
To achieve extraordinary results, The Agency's Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan
by Deedee Howard Feb 8
9 ways to heat up a freezing-cold listing this winter
What happens when snow isn't fresh? It loses its appeal. It's the same with listings, Coach Darryl Davis writes, so here's how to warm up your listings to keep them fresh
by Darryl Davis Jan 23
Selling the OC cast
Opinion
Want the Real Tea on ‘Selling the OC’? We asked The O Group agents to share 3 things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures
by Dani Vanderboegh Sep 14
Avoid these 5 deal-killers to get across the finish line
Got a client? Get them to the finish line. These 5 escrow failures can stop you in your tracks
by Carl Medford Sep 11
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
Why 'dog days' are great for business
Opinion
The challenge of differentiation and capturing a buyer’s attention is monumental, for even the most skilled agents. In this agent's case, 'man’s best friend' is also an agent’s best friend
by Craig Spano Feb 10